I design and build brands people remember — from concept to launch.
15+ years leading creative from concept through production: brand identity, packaging, ad campaigns, and everything it takes to get the work made and out into the world.
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bodykör: Building a Skin Care Brand from the Ground Up
Launch a clean, organic skincare line with visual clarity and trust — combining a luxury feel with earthy, natural esthetics. Identity, packaging, collateral and motion.
Irwin Naturals: Designing for Every Touchpoint
A growing consumer-products company needed a consistent, recognizable brand while continuously building sub-brands and bringing new products to market.
CPG Packaging Systems
Packaging systems for bodykör, Love My Pet, Irwin Organics, Applied Nutrition, floCHI and more.
Consistent Messaging Across Channels
Core branding across print, packaging, advertising and display.
Directing Production Across Platforms
It takes a broad skill set to move brands from concept to distribution, with a focus on quality and efficiency.
Skills + Experience = Proven Results
Art Direction
- Brand identity & style guides
- Creative concept development
- Packaging & product design
- Campaign direction
Design & Production
- Packaging & labeling
- Print & digital layout
- Motion & video
- Vendor & production coordination
Ideas That Use Words
- Headlines & campaign concepts
- Brand voice & messaging
- Copy for packaging & campaigns
How I Work
I've spent my career moving between ideas and execution — figuring out what the message should be, developing the visual concept, designing the work and getting it produced.
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