Before developing content, I focus on three things:
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- How does the design work integrate into a company’s communications strategy?
- Who is being targeted and how do they consume information?
- What does success look like, and how can it be measured?
Once those questions are answered, I build and design assets, from simple logo creation to international, multi-touchpoint marketing campaigns. Beginning with the intelligence behind the design leads to quicker results, efficient use of resources, and the ability to accurately measure results.
